Farmasi is an international beauty and personal care manufacturer, retailer and direct selling company in Beauty, Personal Care, Households and Wellness, and accessories product categories. ... Tuna, but as time passed our business evolved into cosmetics manufacturing.

Our founder, Dr. C. Tuna was born in 1923 in Edirne, Turkey, a city located on the Bulgaria border of Turkey. Dr. C. Tuna, the 7th oldest of the 9 children in his family. 9 siblings in the Tuna family were all motivated to learn as much as they can which lead them to graduate from 11 universities back in the first half of 20th century. Dr C. Tuna started to elementary school in 1930. After graduating from High School in 1941, he had the chance to move to Germany to study in Goethe Medical School.

After he completed his education, he immediately returned back to his home town with a desire to serve for his country. Until 1950, Dr. C. Tuna worked as the only lieutenant physician in the military and cured soldiers during the war period.

Our corporate story starts when our founder, Dr. C. Tuna, starts up his first business in Istanbul, Turkey. Being a doctor, our founder was eager help other people. His first company was a pharmaceutical manufacturing company where he formulated most of the formulations by himself. With his great passion to work, he personally attended to every step of the development process especially into new formulations of his business. Simultaneously, Dr. C. Tuna established the first analysis laboratory in Turkey.

After expanding his company with passion for 22 years, he sold the shares of the company to an enterprise with foreign investment. Between 1977 and 1995, he imported raw materials for pharmaceutical products that were used in manual formulations in drug stores and sold these products to about 13.500 pharmacies all around Turkey. Simultaneously, he worked as a trustee for small and medium sized domestic drug companies.

In 1998, Dr. C. Tuna and his son, Omer Hakan Tuna, established Tanalize Cosmetics where he manufactured cosmetics products ranging from personal to skin care. After getting educated for many years by Dr. Tuna and getting experienced in every step of production and executive operations, Omer Hakan Tuna became the president and Dr. C. Tuna worked as honorary president. Now the family company was managed by the 2nd generation Tuna family. For many years, he manufactured private label for large retail shops all around the world. With high quality standards demanded by large retails, he became more experienced with the high quality cosmetics manufacturing. Coming from a pharmaceutical heritage thought him a lot about quality standards.

At the year 2003, he founded his cosmetics brand, Farmasi Cosmetics. Farmasi is derived from the word, pharmaceutic, meaning the branch of chemistry which looks into quality standards in pharmaceutical materials. He loved this name for his brand because he believed such a name perfectly lies with his pharmaceutical heritage and vision to create cosmetics products in pharmaceutical quality standards. We started selling the Farmasi brand in many countries by traditional retail channel. Up to date, Farmasi products have been sold to more than 125 countries. In 2010, we decided to experience the direct selling channel in Turkey. Direct selling channel is a form of marketing where products are not delivered to consumers by retailers or wholesalers but through beauty influencers. These beauty influencers work as consultants for the consumers where they inform the consumer about the products and recommend them the appropriate product and earn money from this service provided.

After a couple of successful months with record-breaking growth rates, the board decided that the direct selling channel fits our vision. The whole company supported the idea of selling products and empowering people at the same time. As we continued to grow, we started up our direct selling business model in other countries, starting from the near geography of Turkey and extending to other continents.

In 2016, 3rd generation of the Tuna family, the oldest son of the president, Omer Hakan Tuna, Emre Tuna joined the company after completing his degree in the United States. Knowing the fact that there are only a handful of 3rd generation family companies, we proudly continue to serve as a private family company. In 2017, we set a new record for our company and started up operations in 9 new direct selling markets, reaching overall 23 direct selling markets.

Dr. C. Tuna passed away in 2017 leaving behind an amazing company which primarily works hard to empower people, create innovative products, and contribute to humankind.

In 2018, we invested heavily on our factory. We launched our brand new Dr. Tuna Conference Hall. This state-of-the-art conference hall can seat more than 250 people. We started operations in Miami, Florida, and Poland. Currently, Farmasi is producing more than 2000 different products including Dr. C. Tuna range, which is the medical series of the company in our integrated cosmetics factory located on a land more than 100.000m2. Our integrated factory not only produces bulk product but also manufactures most of its packaging in-house as well. Our state-of-the-art factory has a capacity of producing more than 1000 tons every day. Our factory consists of 6 different factories that can produce personal care products, wet wipes products, make-up products, perfume products, plastic packaging products and laminated tube products. This makes the factory an integrated facility. Through his 63 years of professional business life, Dr. C. Tuna had personal principles of loving his work, believing that people are the most valuable assets of a company, investing heavily on educating employees to create flawless business partners. We believe this is just a beginning for us. We get closer to our vision day by day. We constantly improve ourselves and create higher, more sophisticated goals for our company.

Pure Romance is the nation’s largest and fastest-growing, woman-to-woman, direct seller of relationship-enhancement and intimacy products, including: sex toys; bath, beauty and cosmetic products; creams, lubricants, and massage oils; lingerie; bedroom accessories; and gifts and jewelry. Key to the company’s business model are its in-home, Pure Romance parties in which its trained and certified sales consultants offer millions of women “education, entertainment, and empowerment,” 

Today, Pure Romance has continued in its mission to educate, entertain, and empower women. “We only do parties for women, to stay true to that safe environment where women can ask questions and feel comfortable,” says Cicchinelli. “We want to make sure we keep everybody safe. And we don’t want to sign customers; we want to sign up people who are looking to make $500 to $5,000 in a month. If you’re just a person who is going to want to get your product at a discount, we’re not the company for you. We know we’re not for everybody to sell the products – to consume the products, yeah. But when it comes to selling product, you have to make sure you can create great experiences for the people and really love to go out there and do it. I travel 250 days a year, training our consultants on how to own and operate their business. Becoming a Pure Romance consultant can help women take control of their financial future. We provide them with all of the tools and training to run million dollar organizations. People buy people; people buy stories. And that’s what our 23,000 people are out there each and every day, doing.”